Prime Practice has been a leader in dental practice management since 1995. Our business was created by dentists who wanted to make a difference to other dentists, with a full understanding of the challenges and opportunities that practice owners face.
Born and based in Australia, Prime Practice has grown to become a global dental consultancy with clients in Asia, North America and Europe. We know what it takes to grow and sustain a successful business and pride ourselves on our unique product content and innovative technologies.

Anita Roubicek
Joint CEO
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Wayne Shanfeld
Joint CEO
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Dr. Phillip Palmer
Chairman (Australia)
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2,590 Raving Reviews
Testimonials
Over the years we’ve gathered a fair amount of testimonials and reviews. We’re proud of each and every one of our clients, and will gladly share their feedback with you.