Aim
In this course we will focus on how content works for your marketing strategy. There is a phrase in digital marketing that says, “Content is King.” Learn how to utilise content strategy to target your marketing goals across multiple platforms.
Purpose
The purpose of this course is to teach you how to create a successfully use content strategy in your marketing.
Module Learning Outcomes
- Learn what a content strategy really is and different methods
- Why content strategy is crucial for your marketing plan
- Create a content plan and strategy
- What successful content looks like and how it can be used and promoted
What the learner will need to study this Module
Learners will need their computer with video viewing and sound capability. Handouts will be sent as fillable Word documents or printable PDFs in order to complete the worksheets.
How do learners take an on demand course?
Our marketing courses are entirely on-demand. You can begin the course whenever you like, and there are no deadlines to complete it.
This course can be accessed from our learning community hub – PrimeGo.
After you enroll in this course, you will receive an invitation email to create an account on PrimeGo. You will find this course under ‘My Learning’ (provided you’re logged into your PrimeGo account).
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